A May 2004 poll by the political consulting firm of Ayres McHenry and Associates found that 66% of respondents support capital punishment for murder, a figure that reflects the lower support for the death penalty found in several polls taken in 2003. (Ayres McHenry and Associates, May 2004) In 2003, polling results published by Gallup Poll, ABC News, and the Pew Research Center all measured support for capital punishment at 64%, significantly below the public’s support for capital punishment in the 1990s. See Public Opinion.