On January 17, 2006, California exe­cut­ed Clarence Ray Allen — the last per­son put to death by the state. Two decades lat­er, California’s death row pop­u­la­tion has fall­en to 580 pris­on­ers, down from its peak near 750 in the mid-2010s. In the time since Mr. Allen’s exe­cu­tion, the death penal­ty in California has seen sus­tained scruti­ny as con­cerns with racial dis­crim­i­na­tion, inno­cence, and costs con­tin­ue to grow. Governor Gavin Newsom has placed a mora­to­ri­um on exe­cu­tions, death-sen­tenced pris­on­ers have been moved to less restric­tive con­di­tions in gen­er­al pop­u­la­tion, and advo­cates have urged the gov­er­nor to grant mass clemency.

In 2012, vot­ers con­sid­ered Proposition 34, which would have repealed the death penal­ty and replaced it with a max­i­mum sen­tence of life in prison with­out parole. The mea­sure would have result­ed in annu­al sav­ings esti­mat­ed near $100 mil­lion in the first few years, with the expec­ta­tion that sav­ings would then grow annu­al­ly. The propo­si­tion failed, receiv­ing sup­port from 48% of vot­ers. Four years lat­er, a near­ly iden­ti­cal mea­sure, Proposition 62 was on the bal­lot. In response, death penal­ty pro­po­nents pre­sent­ed an alter­na­tive, Proposition 66, which sought to retain the death penal­ty and expe­dite state cap­i­tal appeals by chang­ing the way in which appeals are processed. Proposition 62 failed, but received 46% sup­port from vot­ers, while Proposition 66 passed with 51% sup­port from vot­ers. Proposition 66 was upheld but lat­er cur­tailed by a 2017 California Supreme Court deci­sion.

Shortly after assum­ing office in 2019, Governor Gavin Newsom signed an exec­u­tive order and announced a mora­to­ri­um on exe­cu­tions in the state, and said that the death penal­ty sys­tem has been, by all mea­sures, a fail­ure.” He explained that the death penal­ty has dis­crim­i­nat­ed against defen­dants who are men­tal­ly ill, Black and brown, or can’t afford expen­sive legal rep­re­sen­ta­tion… [while pro­vid­ing] no pub­lic safe­ty ben­e­fit or val­ue as a deter­rent.” In 2022, Gov. Newsom signed California’s Racial Justice Act, which pro­vides a legal process for death-row pris­on­ers to secure relief from con­vic­tions and death sen­tences if they are obtained on the basis of race, eth­nic­i­ty, or nation­al ori­gin,” and addi­tion­al leg­is­la­tion that removed those who are per­ma­nent­ly men­tal­ly incom­pe­tent from death row. Before sign­ing both pieces of leg­is­la­tion, Gov. Newsom announced a plan in which the California Department of Corrections and Rehabilitation (CDCR) would trans­fer all men on death row in San Quentin State Prison to oth­er max­i­mum secu­ri­ty state pris­ons, and would repur­pose the for­mer death row facil­i­ty into some­thing inno­v­a­tive and anchored in reha­bil­i­ta­tion,” accord­ing to CDCR spokesper­son Vicky Waters. Data from CDCR indi­cates that as of May 28, 2024, all those for­mer­ly housed on San Quentin’s death row have been moved to pris­ons with gen­er­al pop­u­la­tion in oth­er state facilities.

As Gov. Newsom has vocal­ly expressed his dis­ap­proval of the death penal­ty, civ­il rights groups and advo­cates have called on him to exer­cise his exec­u­tive author­i­ty to grant clemen­cy and com­mute all death sen­tences in California. Speakers at a June 2025 gath­er­ing called the state’s death penal­ty sys­tem uncon­sti­tu­tion­al and not­ed per­sis­tent evi­dence of racial bias, his­toric ties to lynch­ing, inef­fec­tive pro­tec­tion of inno­cent lives, and high costs. The state, which main­tains the nation’s largest death row pop­u­la­tion, has seen sig­nif­i­cant chal­lenges to its cap­i­tal pun­ish­ment sys­tem based on alle­ga­tions of racial dis­crim­i­na­tion and struc­tur­al inequities in pros­e­cu­to­r­i­al prac­tices. These chal­lenges include a mass clemen­cy cam­paign, indi­vid­u­al­ized claims under the state’s Racial Justice Act, and an equal pro­tec­tion chal­lenge under the California Constitution.

Clemency advo­ca­cy has inten­si­fied in recent months, with both grass­roots orga­ni­za­tions and cor­po­rate enti­ties mobi­liz­ing pub­lic pres­sure. In January 2026, Lush Cosmetics launched a statewide cam­paign across its 35 California loca­tions, part­ner­ing with the US Campaign to End the Death Penalty, the Responsible Business Initiative for Justice, and Clemency California. The cam­paign urges Gov. Newsom to com­mute all death sen­tences to life with­out parole before a future admin­is­tra­tion could reverse his exe­cu­tion mora­to­ri­um. Governor Newsom has spo­ken clear­ly about the fail­ures of the death penal­ty and his goal of end­ing it in California. He now has a his­toric oppor­tu­ni­ty to act on those con­vic­tions, com­mute every death sen­tence, and ensure that the progress already made can­not be undone. This moment calls for lead­er­ship root­ed in human dig­ni­ty and fair­ness,” said Carrie Harambasic, head of busi­ness devel­op­ment at Lush North America.

Lush’s cam­paign builds on cor­po­rate oppo­si­tion to cap­i­tal pun­ish­ment from busi­ness lead­ers includ­ing Richard Branson and Matthew Stepka, mem­bers of the glob­al Business Leaders Against the Death Penalty. Maha Jweied, CEO of the Responsible Business Initiative for Justice said, “[b]usiness lead­ers under­stand that the death penal­ty is not only inhu­mane and inef­fec­tive, but a mas­sive waste of pub­lic resources. We urge Governor Newsom to act now — the state’s com­mu­ni­ties and busi­ness­es will be stronger for it.” Lush con­duct­ed a pro­jec­tion action at the California State Capitol on January 12, 2026, and is using its retail pres­ence to edu­cate cus­tomers on sup­port­ing clemency efforts.

Citation Guide
Sources

David Greenwald, Lush Cosmetics Launches Campaign to End Death Penalty in California, Davis Vanguard, January 102026.